Someone forwarded me an article on a recent study in the UK that shows the mobile web audience is growing in the UK and is now about one fifth the size of the PC Internet audience. This is what caught my eye:
The Weather Channel in the US has a greater reach via the mobile web than it does via PC-based Internet, highlighting how the success of sites that provide content for people on the move by optimizing their content for the small screen.
That's is a real life use case of a major content brand building a mobile site and surpassing their audience reach on mobile because they designed their mobile site from the ground up, not only to look on a mobile phone, but also to be relevant content-wise when you are not sitting behind a big screen. Kudos to the folks at TWC for getting it right.
