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14 May 2008

No Mistaking It

10mistakes You've been hearing us talk about "dotMobi Thinking" for months now. The ideas behind good mobile web sites are simple but the execution isn't always so easy. Many of us are still thinking of mobile web sites as small versions of their PC-counterparts. That's simply the wrong approach. We've reviewed this and other pitfalls in mobile web marketing to produce a new, free eBook called Ten Mistakes in Mobile Web Marketing.

In addition to highlighting some traps to avoid, we've shared great examples of best site practices from some of the mobile web's biggest brands including Bank of America, Smirnoff, Virgin Atlantic, BMW and Jaguar. Keep your eyes out for more from us on that on mobiThinking.com because we're just getting started. You can stay up to date by joining our mobiThinking email list.

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Comments

Very cool Amy. Tell your team to keep up the good work at mTLD

This is great, Amy! By the way, does mtld have a twitter account?

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  • Trey Harvin, CEO

    James Pearce, VP, Technology

    Amy Mischler, VP, Identity and Brand Services

    Paul Nerger, VP, Advanced Services and Applications

    Caroline Greer, Director, Policy and Industry Relations

    Vance Hedderel, Director, PR & Communications

    Pinky Brand, Director, New Markets

    Andrea Trasatti, Director, Device Initiatives

    Ronan Cremin, Director, Developer Initiatives

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