Another On-the-Go Candidate

Just a few months ago I mentioned -- tongue in cheek -- that .mobi changed the course of politics in Australia. The shorthand version is that incumbent John Howard lost to Kevin Rudd, who had a mobile site called kevin07.mobi (although I think it's now gone post-election).

And now it's America's turn: meet obamamobile.mobi ... and I like what I'm seeing. I'm being apolitical when I say that; my only politics are in regards to the site's design and features: SMS interaction, voting interaction, videos, ringtones, wallpapers, text alerts, etc. It's a "destinaton" mobile web site that embraces what a mobile phone can do and the developers created an experience to reflect a few of the possibilities that are unique to mobile. It doesn't merely duplicate the campaign's PC-based web site.

As far as I can tell, John McCain doesn't have a mobile site but in the interest of balance, his PC site is at http://www.johnmccain.com. And I give that site big points for a good segmentation strategy: you can choose to be a supporter, undecided or unregistered voter. (I'm not seeing a huge difference in hat content is delivered to each segment but I think the idea of segmenting that way is solid). If his campaign does have a mobile site, please let me know.

Now I can't say whether the ".mobi factor" will tip the scales this November as it did in Australia last year, but it will make for interesting watching over the next few months.

Comments

[Vota]

Well done site, all the other candidates will have to follow suit. We've added it to the list at
http://greatleaders.mobi/links.html

[pv]

http://www.ireport.com/docs/DOC-53312