... the sunrise launch of the .mobi domain / keyword bundle in China went off as planned earlier today. Everything is going as it should be and looks like it will continue to run smoothly.
A big congratulations to all the parties involved in making .mobi a part of the Chinese mobile landscape.


Congratulations! It is a really big events for .mobi in China.
12114 wireless keyword is popular and many enterprises already took advantage of it. For example:
MSN: 3gmsn
QQ: 3gqq
华为(huawei.com): 华为
sina.com: 新浪
China Red Cross: 红十字会
...
Posted by: .mobi IS Mobile Web | 30 October 2009 at 01:00 AM
AWESOME!
where can we see who's regging what? ie: how many domains are getting regged and to who?
also @dotmobi, please give us as many updates as possible on amount of idn mobi regged please? thansk
Posted by: lake district | 30 October 2009 at 02:28 AM
Hi great news. Any chance of an explanation of how these keywords work in China? There is probably not an English language equivalent.
Posted by: Clubland | 30 October 2009 at 07:19 AM
Keywords: on a country-by-country basis, words are mapped to a mobile phone number and end users can type a memorable name rather than a number via SMS (Think of ads that say, "Just type 'deal' and send to 11222."). Now, in China (where that service is extremely popular), keyword owners will also have the equivalent .mobi domain available so they can create more dynamic mobile presences.
Posted by: Vance Hedderel, Director PR & Communications, dotMobi | 30 October 2009 at 03:55 PM
thanks Vance for explaining that so well
any idea to find out how many getting regged? where do we go to access that?
Posted by: office furniture | 30 October 2009 at 10:38 PM
allow me to give you the stats of .mobi regged. click the 'idn.mobi' link or paste this in:
http://okok.com/idnmobi-china-launch-is-a-huge-success-day-1-stats/
Posted by: idn.mobi | 31 October 2009 at 12:58 AM
A big step for dot.mobi. Stats are near the all-time high of the extension one year ago (thanks to idn.mobi for the link).
Question to Vance: When will German IDNs be provided? Speaking of ä (ae), ö (oe), ü (ue).
Posted by: Schlagzeilen | 01 November 2009 at 09:29 AM
dotMobi will follow the Chinese IDN / keyword bundle with IDNs in other scripts but we don't yet have a formal release schedule. As soon as we do, I will be sure to make it available.
Posted by: Vance P. Hedderel | 01 November 2009 at 04:21 PM
All these stepsand statements proof the important of dotmobi extensions for investors and professional domainers ,that's why i'm investing more and more into mobi domains , will be the future of the internet Mobile , that's what chinese know earlier , that's wy most of the dotmobi domain registered is madeby chinese , US eUROP etc
Posted by: malick | 02 November 2009 at 12:45 PM
Hi thanks for the explanation. It will be interesting to see how many of these domains get active use and what sort of traffic they get.
Posted by: Clubland | 02 November 2009 at 08:43 PM
A very impressive result for .mobi - 111397 new .mobi domains between 01/October/2009 and 01/November/2009. One Chinese hoster had 86343 new .mobi domains. The numbers below are for the top five .mobi hosters by new registrations on 01/November/2009:
|Hoster |Total .mobi|New .mobi|
| SHENGSHIHUI.COM | 86343 | 86343 |
| DOMAINCONTROL.COM | 343304 | 14073 |
| SECURESERVER.NET | 34631 | 679 |
| HICHINA.COM | 19033 | 674 |
| DNS.COM.CN | 26398 | 552 |
Posted by: John McCormac | 03 November 2009 at 01:08 PM
mtld need to answer some questions regarding pricing of idn .mobi in china. is mtld influencing pricing or the registars? either way i predict a huge FAIL at these prices:
a. SUNRISE Period
RMB 5,000 each year, must register two year with 10,000 (about $1,460)
Plus another RMB 1,000 no refundable trademark review fees.
b. Non SunRise period
IDN: Class A, RMB 5,000 each year
IDN: Class B, RMB 3,600 each year
IDN: Class C, RMB 1,800 each year
ASCII: Class A, RMB 4,800 each year
ASCII: Class B, RMB 3,200 each year
ASCII: Class C, RMB 1,200 each year
The cheapest one is about $176 each per year
Posted by: dot mobi | 10 November 2009 at 01:36 AM
@OKOK RE pricing:
Thank you for your comment and question. To be clear, dotMobi does not set the pricing for the simplified Chinese IDN.mobi domain/wireless keyword bundles offered by Huarai to any of its resellers. Huarai determines the pricing---for Sunrise and General Registration. We can make suggestions, but at the end of the day pricing is determined by them. I remind you that this is a unique value-add service intended for the Chinese market, and the simplified Chinese IDN.mobi names are only sold with the corresponding wireless keywords offered by Huarai that work only in China.
This is not some cheap offering for the casual domain name speculator looking for quick money. This is an offering to individuals and organizations that are serious about using native-language domain names and keywords to ensure successful discovery of their mobile content by search engines. So far it seems obvious to me that there is confidence that the timing is right for such an offering, and those that see value at the prices currently offered will do what is necessary to either protect their trademark or be a first mover in the mobile IDN space in China.
Posted by: Pinky Brand | 10 November 2009 at 10:52 AM
great, thanks for clearing that up pinky.
i know you own and use pinky.mobi
were you aware 'pinkard ' dropped the other day?
be quick! a little treat for you lol
hope no-one lurking gets it
Posted by: internetual | 12 November 2009 at 11:23 PM
Pinky you said:
"This is not some cheap offering for the casual domain name speculator looking for quick money"
Is this a comment on all the other registered mobi domains and the people who bought them?
Why not Google "Gerald Ratner" and study the business process that is now called after him.
Posted by: Food Recalls | 14 November 2009 at 08:40 AM
@ Food Recalls: Thanks for your comments. It's not a comment on all the other registered .mobi domains. Nearly all domain name create offers in nearly all TLD extensions are relatively cheap---and all have speculators to varying degrees---with the exception of some ccTLD offerings that are quite expensive and because of local presence restrictions have not been conducive to mainstream speculation.
Posted by: Pinky Brand | 15 November 2009 at 05:13 AM
so where can one find a website in English where one can register a name for my business?
Do you have a list of registrars who have English on their site and sell them?
Tx in advance
Posted by: moris | 01 December 2009 at 04:07 PM