At the same time, growing consumer awareness of the potential of mobile communication is rapidly changing expectations about the way that Public Administration will be interacting with citizens in the future. A growing demand for open access to data, together with the pressure created by the rationalization of public expenditures, mean that new technologies - and mobile in particular - will have a strong role to play in realizing the promise of a more efficient Public Administration.
Our partner Interact Spa, an Italian company focusing on digital innovation and Web 3.0 applications, has studied the phenomenon and is now providing us with an interesting insight in the potential of Mobile Government, drawing some key learnings from the experience of the Italian Public Administration with the mobile Web. The dotMobi design guidelines and tools like mobiReady are used extensively in the study to identify the best examples of good mobile experience and provide recommendations for improvement to the less fortunate experiments.
In a series of 3 articles that we will be publishing on mobiThinking over the next 3 weeks, Interact´s General Manager Andrea Volpini explains what m-Government is and what are the challenges associated with developing more accessible mobile sites and exploiting the mobile Web to provide better and more efficient services to the community.
The first introductory article is already online on MobiThinking: we hope you will enjoy reading it and that it will stimulate an interesting discussion on your experiences with m-Government and your expectations for the future.